What Were They Thinking: Marketing Lessons I Have Learned from Over 80,000 New-Product Innovations and Idiocies

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Material type: Text

TextPublication details: New York Random House 1998Description: 240pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 MCM (Browse shelf(Opens below))	Available		M05395

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