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The Routledge Companion to Marketing History

Contributor(s): Material type: TextTextSeries: Routledge Companions in Business, Management and AccountingPublication details: Routledge 2016 OxonDescription: 475pISBN:
  • 9780415714181
Subject(s): DDC classification:
  • 658.8009 ROU
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Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Reference Book Reference Book NIMA Knowledge Centre 6th Floor Silence Zone Reference 658.8009 ROU (Browse shelf(Opens below)) Not For Loan M0032715
Total holds: 0

1. The History of Marketing Practice
2. Ancient and Medieval Marketing
3. A History of Consumption in the United States
4. In Search of the Consumer: the History of Market Research from 1890 to 1960
5. Segmentation in Practice: an Historical Overview of the 18th and 19th Centuries
6. A History of Brand Identity Protection and Brand Marketing
7. History of Packaging
8. Distributive Orders: The Evolution of North American Retailing
9. The Study of British Retail History: Progress and Agenda
10. History of Channels of Distribution
11. A History of Advertising and Sales Promotion
12. History of Selling and Sales Management
13. In Search of Macromarketing History: 18th Century England as a Case in Point
14. U.S. Antitrust Law and the Practice of Marketing
15. EU Competition Law and the Practice of Marketing
16. More Than Froth and Bubble: Marketing in Australia, 1788 – 1969
17. Marketing History in Britain: From the Ancient to Internet Eras
18. Pre-Confederation Canadian Marketing History
19. A History of Modern Marketing in China
20. Towards Marketing Management: German Marketing in the 19th and 20th Centuries
21. History of Marketing in India
22. Marketing History in Japan: Changes in Channel Leadership
23. A History of Danish Advertising, Market Research, and Retailing: 1920 – 1960
24. The History of Marketing in Russia

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