Creating Value with Big Data Analytics: Making Smarter Marketing Decisions

By:

Verhoef, Peter C

Contributor(s):

Kooge, Edwin
Walk, Natasha

Material type: Text

TextPublication details: Routledge 2016 OxonDescription: 316pISBN:

9781138837973

Subject(s):

Marketing - Data Processing
Consumer Profiling
Big Data

DDC classification:

658.83 VER

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.83 VER (Browse shelf(Opens below))	Available		M0032833

Total holds: 0

1. Big Data Challenges
2. Creating Value using Big Data Analytics
3. Data, Data Everywhere
4. How Big Data is Changing Analytics
5. Building Successful Big Data Capabilities
6. Every Business Has (Big) Data, Let’s Use them
7. Concluding Thoughts and Key-Learnings Point

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