Handbook of Advances in Marketing in an Era of Disruptions

Contributor(s):

Material type: Text

TextPublication details: Sage Publication India Pvt. Ltd. 2019 New DelhiDescription: 650pISBN:

9789352809585

Subject(s):

Advances - Marketing

DDC classification:

658.8 HAN

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 HAN (Browse shelf(Opens below))	Available		M0035966

Total holds: 0

Part. I Rethinking and Re-envisioning Marketing
Part. II Marketing for a Better World
Part. III Managing Marketing in a Turbulent World
Part. IV Enhancing Customer Experience and Value
Part. V Understanding and Managing Customers
Part. VI Marketing Technologies, Analytics and Research Methods
Part. VII Pushing the Frontiers of Marketing Discipline
Part. VIII Jagdish Sheth: Impact, Views and Tributes

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