Strategic Retail Management: Text and International Cases

By:

Zentes, Joachim

Contributor(s):

Material type: Text

TextPublication details: Switzerland Springer 2017Edition: 3rd edDescription: 468pISBN:

9783658101824

Subject(s):

Retail Management

DDC classification:

658.87 ZEN

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.87 ZEN (Browse shelf(Opens below))	Available		M0035331

Total holds: 0

Part I:
1. Retail Functions
2. Store-based Retailing – Food and Near-food
3. Store-based Retailing – General Merchandise
4. Online Retailing
5. Cross-channel Retailing
6. Vertical Players – Manufacturers and Verticals
Part II:
7. Growth Strategies
8. The Internationalization of Retailing
9. Retail Branding and Positioning
10. Corporate Social Responsibility
Part III:
11. Store Location – Trading Area Analysis and Site Selection
12. Merchandise and Category Management
13. Pricing
14. Marketing Communication
15. In-store Marketing
16. Customer Relationship Management
Part IV:
17. Buying – Strategy and Concepts
18. Logistics – Physical Distribution
19. Logistics – Supply Chain Management and Information Management
20. Monitoring Operational and Financial Performance

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