Creating Value: The Theory and Practice of Marketing Semiotics Research

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Material type: Text

TextPublication details: Oxford University Press 2015 OxfordDescription: 189pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 OSW (Browse shelf(Opens below))	Available		M0032089

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1. Creating Value through Semiotics
2. Advertising Semiotics
3. Brand Metaphor
4. Servicescape Semiotics
5. Cultural Branding
6. Semiotic Ethnography

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