Business to Business Market Research: Understanding and Measuring Business Markets

By:

McNeil, Ruth

Material type: Text

TextPublication details: New Delhi Kogan Page India Pvt. Ltd. 2006Description: 310pISBN:

9780749447700

DDC classification:

658.83 MCN

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.83 MCN (Browse shelf(Opens below))	Available		M0021067

Total holds: 0

The Business to Business Market Research Industry Sampling for B2B Research Trends in B2B Research What works and does not work in B2B research The B2B research process: I Desk research The B2B research process: II Quantitative research The B2B research process: III Quantitative research Costing: guidelines on the cost of projects Overviews of the business respondent, sectors and research applications Regional difference and comparisons in B2B research What it is like being B2B client and B2B researcher Training, organizational and ethics in B2B research

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