Political Marketing: Theory and Concepts

By:

Ormrod, Robert P

Contributor(s):

Material type: Text

TextPublication details: Sage Publications 2013 Los AngelesDescription: 207pISBN:

9780857025814

Subject(s):

DDC classification:

324.73 ORM

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	324.73 ORM (Browse shelf(Opens below))	Available		M0030048

Total holds: 0

Theorical Issues in Political Marketing. Defining Political Marketing ; Theories and Concepts in Political Marketing ; The Triadic Interaction Model of Political Exchange ; Critical Perspectives on Political Marketing ; Political Marketing and Theories of Democracy ; The Ethics of Political Marketing.
Conceptual Issues in Political Marketing. Political Relationship Marketing ; Strategic Political Postures ; Political Market Orientation ; Political Marketing Strategy and Party Organizational Structure ; Symbolism in Political Marketing ; Conclusion: Research Agendas for Political Marketing and Political Marketing Management.

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