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Results of search for 'ccl=an:14596'
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Coussement, Kristof
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Kooge, Edwin
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Neslin, Scott A.
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Verhoef, Peter C.
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Walk, Natasha
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New Arrival Book/Book on Display - ITNU
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1.
Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships
by
Coussement, Kristof
[Editor]
[Editor]
Neslin, Scott A
[Editor]
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
England
Gower Publishing Limited
2013
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
658.812 ADV
.
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2.
Creating Value with Big Data Analytics: Making Smarter Marketing Decisions
by
Verhoef, Peter C
Kooge, Edwin
Walk, Natasha
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Oxon
Routledge
2016
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
658.83 VER
.
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