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		Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships by Coussement, Kristof [Editor] [Editor] Neslin, Scott A [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: England Gower Publishing Limited 2013 Availability: Items available for loan: Institute of Management (1)Call number: 658.812 ADV. Place hold Add to cart (remove)
		Database Marketing: Analyzing and Managing Customers by Blattberg, Robert C Do Kim, Byung Neslin, Scott A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Springer (India) Pvt. Ltd. 2010 Availability: Items available for loan: Institute of Management (1)Call number: 658.872 BLA. Place hold Add to cart (remove)
		Creating Value with Big Data Analytics: Making Smarter Marketing Decisions by Verhoef, Peter C Kooge, Edwin Walk, Natasha Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxon Routledge 2016 Availability: Items available for loan: Institute of Management (1)Call number: 658.83 VER. Place hold Add to cart (remove)
		Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth by Yoon, Eddie Material type: Text; Format: print ; Literary form: Not fiction Publication details: United States Harvard Business Review Press 2017 Availability: Items available for loan: Institute of Design (1)Call number: 658.8343 YOO. Place hold Add to cart (remove)

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