Wine Marketing: A Practical Guide

By:

Hall, C. Michael

Contributor(s):

Mitchell, Richard

Material type: Text

TextPublication details: Oxford Butterworth-Heinemann Ltd. 2008Description: 344pISBN:

9780750654203

Subject(s):

Marketing

DDC classification:

658.86632 HAL

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.86632 HAL (Browse shelf(Opens below))	Available		M0025632

Total holds: 0

1. Introduction: a practical approach to wine marketing -- 2. The international business environment of wine -- 3. The marketing dimensions of production processes: adding value to the vine -- 4. Cellar door: direct sales, brand building and relationships -- 5. The role of intermediaries -- 6. Retailing -- 7. Licensed premises -- 8. Wine events -- 9. Wine brand image agents: advertising endorsements, reviews and media -- 10. Marketing cooperation: regions, networds and clusters -- 11. Conclusion: To market to market.

There are no comments on this title.

to post a comment.