Cases in Consumer Behavior Vol. - I

By:

McEnally, Martha

Material type: Text

TextPublication details: New Jersey Prentice-Hall, Inc. 2002Description: 94pISBN:

9780130665584

Subject(s):

Marketing

DDC classification:

658.8342 MCE

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8342 MCE (Browse shelf(Opens below))	Available		M13622

Total holds: 0

Table of Contents Case 1: Changing Consumer Perceptions of Bud Riley's Case 2: Burlington and the UPF Clothing Market Case 3: The Case of Dale Earnhardt Case 4: Vampyres: Strangers in the Night ? Case 5: Softening, Polishing, and Coloring the Male Market Case 6: The Mundane, Knowne and Fantasy Worlds Case 7: Doing Thai Food Right Case 8: At the Pump Versus Inside the Station Case 9: Princess for a Day Case 10: St. Timothy's: Struggling to Survive Case 11: Body Scanning

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