Marketing Management Vol. - I

By:

Dutta, Sanjib

Contributor(s):

Material type: Text

TextSeries: Case Study SeriesPublication details: Hyderabad The Institute of Chartered Financial Analysts of India 2002Description: 177pISBN:

9788178810072

Subject(s):

Marketing

DDC classification:

658.8 MAR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 MAR (Browse shelf(Opens below))	Available		M13773

Total holds: 0

Table of Contents Amul - Diversification Strategy Amway - Indian Network Marketing Experience Baron - Rewriting Indian Consumer Electronic Goods Marketing Benetton - The Advertisement campaign Story Bisleri - Marketing Strategy BPCL - Petrol Pump Retail Revolution Britannia - The Makeover Cielo - A Car in Trouble Coke-Pepsi - The Cola Wars Frooti - The 'Digen Verma' Campaign Godrej Fairglow - Fairness Wars Kellogg's - The Indian Experience Maruti - Speedbreakers Galore McDonald's - Fast Food Fables Nirma - Marketing Strategy 'Onida Candy' - Marketing Strategy Pizza Hut - Pizza Wars Siyaram - The Celebrity Endorsement Story Tanishq - The Turnaround Story Tasty Bite - The Turnaround Story

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