Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

By:

Gross, Philip

Material type: Text

TextSeries: Strategie, Marketing und InformationsmanagementPublication details: Springer 2015 LondonDescription: 349pISBN:

9783658072506

Subject(s):

Corporate Sponsorship - Industrial Management

DDC classification:

659.285 GRO

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.285 GRO (Browse shelf(Opens below))	Available		M0036364

Total holds: 0

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1. Introduction
2. Literature Review and Theoretical Background
3. Conceptual Framework
4. Development of Research Model
5. Research Design and Methodology
6. Hypotheses Testing and Discussion of Results
7. Conclusions and Future Research Directions

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