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Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance by Philip Gross

By: Gross, Philip .

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BookSeries: Strategie, Marketing und Informationsmanagement. Publisher: London Springer 2015Description: 349p.ISBN: 9783658072506.Subject(s): Corporate Sponsorship - Industrial Management

DDC classification: 659.285

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Institute of Management	General	659.285 GRO (Browse shelf)	Available		M0036364

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Previous	659.20952 INO Public Relations in Hyper Globalization: Essential Relationship Management, A Japan Perspective	659.285 COR Sponsorship in Marketing: Effective Communication through Sports, Arts and Events	659.285 GON Understanding Institutional Shareholder Activism: A Comparative Study of the UK and China	659.285 GRO Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance	659.285 ROS Impression Management: Building and Enhancing Reputations at Work	659.285 SCH The Expressive Organization: Linking Identity, Reputation and the Corporate Brand	659.285 WES Strategic Financial and Investor Communication: The Stock Price Story	Next

1. Introduction
2. Literature Review and Theoretical Background
3. Conceptual Framework
4. Development of Research Model
5. Research Design and Methodology
6. Hypotheses Testing and Discussion of Results
7. Conclusions and Future Research Directions

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Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance by Philip Gross

By: Gross, Philip.

Browsing Institute of Management Shelves , Collection code: General Close shelf browser

By: Gross, Philip .