Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

By:

Kim, W. Chan

Contributor(s):

Mauborgne, Renee

Material type: Text

TextPublication details: Masscheusetts Harvard Business School Press 2005Description: 240pISBN:

9781591396192

Subject(s):

Marketing

DDC classification:

658.802 KIM

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	NIMA Knowledge Centre	6th Floor Silence Zone	Reference	658.802 KIM (Browse shelf(Opens below))	Not For Loan		T0041950

Total holds: 0

Part 1: Blue Ocean Strategy Creating Blue Oceans Analytical Tools and Frameworks Part - 2: Formulating Blue Ocean Strategy Reconstruct Market Boundaries Focus on the Big Picture, Not the Numbers Reach Beyond Existing Demand Get the Strategic Sequence Right Overcome Key Organizational Hurdles Build Execution into Strategy Conclusion: The Sustainability and Renewal of blue Ocean Strategy Appendix A Appendix B Appendix C Notes Bibliography Index About the Authors

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