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Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity

By: Material type: TextTextPublication details: London Cassell Educational Ltd. 2003Description: 192pISBN:
  • 9781844030378
Subject(s): DDC classification:
  • 658.827 VAI
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Contents: Secrets of Branding Revealed Branding Defined Creating A Brand Practical Implementation Alternative Implementation Historical Showcase Showcase Reference

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