Branding in a Competitive Marketplace

By:

Baisya, Rajat K

Material type: Text

TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2013Description: 229pISBN:

9788132110590

Subject(s):

DDC classification:

658.827 BAI

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 BAI (Browse shelf(Opens below))	Available		M0029650

Total holds: 0

Brand management in competitive environment Brand, its meaning, value, and power Building brand identity in challenging times Building brand equity in fiercely competitive environment Brand strategy and brand extension Designing marketing programs to build brand equity Managing brands over time and building equity through Relationship Brand accounting and brand valuation

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