Branding in a Competitive Marketplace

By:

Baisya, Rajat K

Material type: Text

TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2013Description: 229pISBN:

9788132110590

Subject(s):

DDC classification:

658.827 BAI

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 BAI (Browse shelf(Opens below))	Available		M0029650

Total holds: 0

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Previous	658.827 ARN The Handbook of Brand Management	658.827 ARV Brands - Meaning and Value in Media Culture	658.827 ATK The Culting of Brands: When Customers Become True Believers	658.827 BAI Branding in a Competitive Marketplace	658.827 BAT Asian Branding: A Great way to Fly	658.827 BAT Brand Meaning	658.827 BEN Disruptive Branding: How to Win in Times of Change	Next

Brand management in competitive environment Brand, its meaning, value, and power Building brand identity in challenging times Building brand equity in fiercely competitive environment Brand strategy and brand extension Designing marketing programs to build brand equity Managing brands over time and building equity through Relationship Brand accounting and brand valuation

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