Business to Business Marketing Research

By:

Block, Martin P

Contributor(s):

Block, Tamara S

Material type: Text

TextPublication details: New York Texere 2005Description: 288pISBN:

9780324222302

Subject(s):

Marketing

DDC classification:

658.8 BLO

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 BLO (Browse shelf(Opens below))	Available		M0018860

Total holds: 0

MC0672 The Business-to-Business Research Landscape Managing Business-to-Business Market Research Secondary Source of Information Marketing Databases Analytical Tools Designing Survey Research Fielding Survey Research Qualitative Research Methods Focus Group Interviews Conjoint Analysis Multidimensional Scaling and Preference Mapping Marketing Mix Models and Financial Returns

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