Marketing Excellence: Winning Companies Reveal the Secrets of their Success

By:

Burkitt, Hugh

Contributor(s):

Zealley, John

Material type: Text

TextPublication details: Delhi Wiley India (P) Ltd. 2006Description: 373pISBN:

9788126514175

Subject(s):

DDC classification:

658.8 BUR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 BUR (Browse shelf(Opens below))	Available		M0022678

Total holds: 0

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Previous	658.8 BRY The Nature of Marketing: Marketing to the Swarm as Well as the Herd	658.8 BUR Cases in Marketing Management	658.8 BUR Cross-Cultural Marketing	658.8 BUR Marketing Excellence: Winning Companies Reveal the Secrets of their Success	658.8 BUR Marketing Excellence 3: Award-winning Companies Reveal the Secrets of Their Success	658.8 BUR A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts	658.8 BUS The Business of Marketing	Next

Contents Marketing Measurement Excellence Customer Insight Launching New Brands Brand Extension Brand Revitalisation Sustaining the Brand Promise Marketing Communications: Getting the Message Across Creating Loyal Relationships Crossing Borders: International Brand Development Internal Marketing: Engaging Employees Developing Marketing Capabilities Doing well by doing Good

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