Marketing Management by Biplab S. Bose
By: Bose, Biplab S.
Material type:
BookPublisher: Delhi Himalaya Publishing House 2010Edition: 3rd ed.Description: 792p.ISBN: 9788184883008.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Institute of Management | General | 658.8 BOS (Browse shelf) | Available | M0027257 |
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| 658.8 BOO Contemporary Marketing 1999 | 658.8 BOO Contemporary Marketing Wired | 658.8 BOR Best Practices in Personal Marketing for Professionals | 658.8 BOS Marketing Management | 658.8 BOV Marketing | 658.8 BOV Marketing | 658.8 BOY Marketing Management: A Strategic Approach |
Role of Marketing and its Relevance Marketing System? Tasks and Philosophies Marketing Process and Marketing Environment Consumer Psychology and Buying Behaviour Organization and Industrial Buying Behaviour Market Segmentation and Target Marketing Sales Forecasting Marketing Planning Product Life Cycle Strategy Competitive Marketing Strategies Product Planning Decision Brand Management Packaging Management New Product Development Strategy Pricing Decisions Advertising Management Sales Promotion and Sponsorship Distribution Management Physical Distribution Retail Management Marketing Organization Marketing Research and Marketing Information Systems Personal Selling and Salesmanship Sales Force Management Marketing Controls International Marketing Marketing of Services Rural Marketing Direct Marketing Quality Management in Marketing Strategy Managing Customer Satisfaction Insurance Marketing Online or Internet Marketing Bank Marketing
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