The Nature of Marketing: Marketing to the Swarm as Well as the Herd

By:

Brymer, Chuck

Material type: Text

TextPublication details: New York Palgrave Macmillan 2009Description: 205pISBN:

9780230203365

Subject(s):

Marketing

DDC classification:

658.8 BRY

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 BRY (Browse shelf(Opens below))	Available		M0025656

Total holds: 0

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Previous	658.8 BRO Postmodern Marketing	658.8 BRO Postmodern Marketing Two: Telling Tales	658.8 BRO Writing Marketing: Literary Lessons from Academic Authorities	658.8 BRY The Nature of Marketing: Marketing to the Swarm as Well as the Herd	658.8 BUR Cases in Marketing Management	658.8 BUR Cross-Cultural Marketing	658.8 BUS The Business of Marketing	Next

The power of one and the power of many The anatomy of a digital community Welcome to the age of reference, not deference Why speed is the new big The first law of engaging a community : conviction The second law of engaging a community : collaboration The third law of engaging a community : creativity Attracting the swarm -- The chief community officer : a new agent for your brand A blueprint for a consumer-driven society

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