The Second Curve
Material type:
TextPublication details: New York Ballantine Books 1996Description: 272pISBN: - 9780345407887
- 655.53 MOR
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NIMA Knowledge Centre | 7th Floor Reading Zone | General | 655.53 MOR (Browse shelf(Opens below)) | Available | M01139 |
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| 655.511 SAR Intellectual Capital: Accounting and Managing the Issues in the Indian Context | 655.53 ALL Bringing New Technology to Market | 655.53 DRU Beyond Disruption: Changing The Rules in the Marketplace | 655.53 MOR The Second Curve | 655.54 ARC Managing High-Technology Programs and Projects | 655.54 HAR Harvard Business Review on Managing High-Tech Industries | 655.54 ROH Bandwagon Effects in High - Technology Industries |
How to Command New Technologies, New Consumers and New Markets Contents The Two-Curve Challenge The World According to Two Curves The Second Curve and the Individual The New Technology: Faster, Better, Cheaper The New Consumer: Anything, Anytime, Anyplace The New Frontier: Growth in Emerging Markets The New Global Marketplace Second-Curve Industries Retail and Distribution: The Death of the Middleman Health Care: Doctor, Doctor, Give Me the News Financial Services: Can I Help You? Managing the Second Curve
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