Strategic Marketing: An Introduction

By:

Proctor, Tony

Material type: Text

TextPublication details: London Routledge 2008Edition: 2nd edDescription: 335pISBN:

9780415458177

Subject(s):

Marketing

DDC classification:

658.802 PRO

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 PRO (Browse shelf(Opens below))	Available		M0025563

Total holds: 0

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. Marketing strategy: introduction and overview -- 2. Portfolio analysis -- 3. Analysis of the business enterprise -- 4. Industry analysis -- 5. Market analysis -- 6. Analysing competition -- 7. Analysing the business environment -- 8. Analysing the customer in the market place -- 9. Sustainable competitive advantage and generic strategies -- 10. Segmentation, targeting and positioning -- 11. Marketing mix strategy -- 12. Growth strategies: product-market expansion -- 13. Facilitating the implementation of strategies -- 14. Marketing planning and implementing marketing strategy

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