What is Marketing?

By:

Silk, Alvin J

Material type: Text

TextPublication details: Boston Harvard Business Review Press 2006Description: 207pISBN:

9781422104606

Subject(s):

Marketing

DDC classification:

658.8 SIL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 SIL (Browse shelf(Opens below))	Available		M0022741

Total holds: 0

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This book provides the foundation on which to begin developing the marketing skills and insights required in a wide variety of situations. It's for anuone with career interests that lead to the setting and the execution of the strategy of an organization. ----- Alvin J. Silk.

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