Wine Marketing: A Practical Guide

By:

Hall, C. Michael

Contributor(s):

Mitchell, Richard

Material type: Text

TextPublication details: Oxford Butterworth-Heinemann Ltd. 2008Description: 344pISBN:

9780750654203

Subject(s):

Marketing

DDC classification:

658.86632 HAL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.86632 HAL (Browse shelf(Opens below))	Available		M0025632

Total holds: 0

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Previous	658.85 WEY How to Perfect Your Selling Skills	658.85 WIL Implementing SAP ERP Sales and Distribution	658.858 PAU International Marketing: Text and Cases	658.86632 HAL Wine Marketing: A Practical Guide	658.87 ALE International Retailing	658.87 AND Winning at Retail: Developing a Sustained Model for Retail Success	658.87 BAJ Retail Management	Next

1. Introduction: a practical approach to wine marketing -- 2. The international business environment of wine -- 3. The marketing dimensions of production processes: adding value to the vine -- 4. Cellar door: direct sales, brand building and relationships -- 5. The role of intermediaries -- 6. Retailing -- 7. Licensed premises -- 8. Wine events -- 9. Wine brand image agents: advertising endorsements, reviews and media -- 10. Marketing cooperation: regions, networds and clusters -- 11. Conclusion: To market to market.

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