Cases in Consumer Behavior Vol. - I

By:

McEnally, Martha

Material type: Text

TextPublication details: New Jersey Prentice-Hall, Inc. 2002Description: 94pISBN:

9780130665584

Subject(s):

Marketing

DDC classification:

658.8342 MCE

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8342 MCE (Browse shelf(Opens below))	Available		M13622

Total holds: 0

Browsing Institute of Management shelves, Collection: General Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8342 LYT What do Your Customers Really Want?: Here's a Sure-fire Way to Find Out	658.8342 MAJ Consumer Behaviour: Insights from Indian Markets	658.8342 MAR The Laws of Choice: Predicting Customer Behavior	658.8342 MCE Cases in Consumer Behavior Vol. - I	658.8342 MOO Consumer Behavior and Culture: Consequences for Global Marketing and Advertising	658.8342 NAI Consumer Behaviour in Indian Perspective: Text and Cases	658.8342 NAI Consumer Behaviour in Indian Perspective: Text and Cases	Next

Table of Contents Case 1: Changing Consumer Perceptions of Bud Riley's Case 2: Burlington and the UPF Clothing Market Case 3: The Case of Dale Earnhardt Case 4: Vampyres: Strangers in the Night ? Case 5: Softening, Polishing, and Coloring the Male Market Case 6: The Mundane, Knowne and Fantasy Worlds Case 7: Doing Thai Food Right Case 8: At the Pump Versus Inside the Station Case 9: Princess for a Day Case 10: St. Timothy's: Struggling to Survive Case 11: Body Scanning

There are no comments on this title.

to post a comment.