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Marketing Excellence: Winning Companies Reveal the Secrets of their Success
Material type:
TextPublication details: Delhi Wiley India (P) Ltd. 2006Description: 373pISBN: - 9788126514175
- 658.8 BUR
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.8 BUR (Browse shelf(Opens below)) | Available | M0022678 |
Total holds: 0
Contents Marketing Measurement Excellence Customer Insight Launching New Brands Brand Extension Brand Revitalisation Sustaining the Brand Promise Marketing Communications: Getting the Message Across Creating Loyal Relationships Crossing Borders: International Brand Development Internal Marketing: Engaging Employees Developing Marketing Capabilities Doing well by doing Good
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