Creating Powerful Brands

By:

Chernatony, Leslie de

Contributor(s):

Material type: Text

TextPublication details: London Routledge 2012Edition: 4th edDescription: 483pISBN:

9781856178495

Subject(s):

DDC classification:

658.827 CHE

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 CHE (Browse shelf(Opens below))	Available		M0029862

Total holds: 0

Foundations of Brand Management Why it is crucial to create powerful brands Understanding the branding process Brand Management in Different Sectors How consumers choose brands How consumer brands satisfy social and psychological needs Business-to-business branding Service brands Retailer issues in branding Brands on the internet Winning the Brands Battle How powerful brands beat competitors The challenge of developing and sustaining added values Brand planning Brand evaluation.

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